signpost sales and marketing

Marketing and Sales are Different

Margaret Guillen Business Tips Leave a Comment

I hear many Solopreneurs talk about how much they struggle with marketing and generally what they mean is that they don’t enjoy being a salesperson. Yes, you do need to sale your services, but there is a great deal more to marketing than that. You will run a more successful business if you understand the difference between marketing and sales. It is helping others know what you do the extent and focus of your business and how you can help them. Perhaps the reason is to gain them as a customer, perhaps it is to get referrals or to determine …