signpost sales and marketing

Marketing and Sales are Different

Margaret Guillen Business Tips Leave a Comment

I hear many Solopreneurs talk about how much they struggle with marketing and generally what they mean is that they don’t enjoy being a salesperson. Yes, you do need to sale your services, but there is a great deal more to marketing than that. You will run a more successful business if you understand the difference between marketing and sales. It is helping others know what you do the extent and focus of your business and how you can help them. Perhaps the reason is to gain them as a customer, perhaps it is to get referrals or to determine …

6 Steps to increase your sales easily

6 Steps to increase your sales easily

admin Business Tips, Sales Leave a Comment

The one area that most entrepreneurs (especially women) are falling down is in sales so in today’s post I will share a few simple steps on how to improve your sales Zig Ziglar once said, “You can get everything in life you want if you will just help enough other people get what they want.” And it’s true. Business is pretty simple. Your clients have a need that usually presents as something they perceive as a challenge or problem. You show up with a solution to their problem and – you now have a new client. We need to remember …

Focus on what you want

admin Growth Mindset in Business, Sales Leave a Comment

Focus on what you want not on what you do not want You may come across of saying “you get what you do focus on” I direct my attention to what I want rather then what I did not want. We get what we focus on. Start with positive expectation You must be very careful to consistently direct your thoughts towards producing the results you want. This will increase your sales performance. When you go into the sales pitch, what outcome are you imaging? What are you anticipating prayer to picking up a telephone? What are you saying to yourself? …