signpost sales and marketing

Marketing and Sales are Different

Margaret Guillen Business Tips Leave a Comment

I hear many Solopreneurs talk about how much they struggle with marketing and generally what they mean is that they don’t enjoy being a salesperson. Yes, you do need to sale your services, but there is a great deal more to marketing than that. You will run a more successful business if you understand the difference between marketing and sales. It is helping others know what you do the extent and focus of your business and how you can help them. Perhaps the reason is to gain them as a customer, perhaps it is to get referrals or to determine …

don't let fear stop you

How to overcome fear

Margaret Guillen Business Tips, Growth Mindset in Business Leave a Comment

Often you  know what to do so … why don’t you do it? What’s stopping you? From working with hundreds of Solopreneurs and small business owners over the years, one of the things often show up when I ask them what’s stopping them is fear. Sometimes is fear of success, fear of failure or fear that it won’t work out… To be truly successful we need to learn how to overcome fear, so we can get on with doing more of the things we really want to do! Did you know? Fear is actually something we learn.   We are born with only …

confidence

How to Build Confidence

Margaret Guillen Business Tips, Growth Mindset in Business Leave a Comment

How to Build Confidence                                                                               Often the stumbling block to achieve our goals is lack of self-confidence. Not having confidence can limit a person’s potential, career choices and progression.  Confidence is the foundation for everything in life and it is our confidence, or lack of, that directly affects HOW we do everything in life. Ironically confidence is in the mind.        …

Importance of choosing a Niche

The Importance of Choosing a Niche

Margaret Guillen Business Tips Leave a Comment

  The Importance of Choosing a Niche Why should I choose a niche? ” Many service providers tell themselves. I don’t need a niche because “Anyone can benefit from my services!” It means that if you are trying to serve everybody… you end up serving NO – ONE!                                      Your marketing message becomes VERY diluted and reaching your ideal client is impossible because you have no idea who you serve I’m guilty of it too – I did not want to limit myself to a …

essential building blocks for successful business

Essential building blocks for a successful business that every female solopreneur needs

Margaret Guillen Business Tips Leave a Comment

Essential building blocks for a successful business that every female solopreneur needs  You are female solopreneur, you have a passion, you’re good at something and want to start in business To start any business you must start with planning, taking time to prepare. The plan will help you avoid costly and time-consuming mistakes.                                                                                              Planning for Success 1. …

success habits

How to Identify Your Success Habits

Margaret Guillen Business Tips, Growth Mindset in Business Leave a Comment

We all know the importance of habits in our lives. We all have helpful and supportive habits, and a few unhelpful or unhealthy habits. Habits are often deeply ingrained and unconscious and therefore hard to change. Habits are created by repetition (next time you get in your car, notice that you don’t think about putting on your seatbelt, you just do it!). And luckily for us, new habits can be created consciously to help us have more success in life. So, to create your own daily success habits, answer the questions below and remember, the responses will be unique to …