signpost sales and marketing

Marketing and Sales are Different

Margaret Guillen Business Tips Leave a Comment

I hear many Solopreneurs talk about how much they struggle with marketing and generally what they mean is that they don’t enjoy being a salesperson. Yes, you do need to sale your services, but there is a great deal more to marketing than that. You will run a more successful business if you understand the difference between marketing and sales. It is helping others know what you do the extent and focus of your business and how you can help them. Perhaps the reason is to gain them as a customer, perhaps it is to get referrals or to determine …

Importance of choosing a Niche

The Importance of Choosing a Niche

Margaret Guillen Business Tips Leave a Comment

  The Importance of Choosing a Niche Why should I choose a niche? ” Many service providers tell themselves. I don’t need a niche because “Anyone can benefit from my services!” It means that if you are trying to serve everybody… you end up serving NO – ONE!                                      Your marketing message becomes VERY diluted and reaching your ideal client is impossible because you have no idea who you serve I’m guilty of it too – I did not want to limit myself to a …

essential building blocks for successful business

Essential building blocks for a successful business that every female solopreneur needs

Margaret Guillen Business Tips Leave a Comment

Essential building blocks for a successful business that every female solopreneur needs  You are female solopreneur, you have a passion, you’re good at something and want to start in business To start any business you must start with planning, taking time to prepare. The plan will help you avoid costly and time-consuming mistakes.                                                                                              Planning for Success 1. …

5 Steps for effectively marketing your services

admin Business Tips Leave a Comment

Step 1: what do you want to do and why?                                                                           Everything starts with thoughts, and you should be clear about what you are doing and why. Your lack of clarity/confusion will stop you from attracting clients. Also, lack of passion will lead to abandoning your plans as soon as you hit the first obstacle on the road.  Step 2: who are you serving …

How to Break the Cycle of Overworking and Undercharging

Margaret Guillen Business Tips, Growth Mindset in Business Leave a Comment

5 Tips to Break the Cycle of Overworking and Undercharging Time, energy, and money.                                                                                                                                                                         These three resources …