A lot of Therapist Counsellors and Coaches assume that all they need in order to be successful in their business is to have more ideas or knowledge about marketing. While it’s essential that you have knowledge and skills in marketing, you must also have a mindset that will ensure your success. In fact, unless you show the attitudes that will bring you the clients that you need to build and sustain your Practice, all the marketing knowledge in the world won’t do you any good.
So what are some of the characteristics of a marketing mindset of success?
Here are some that stand out for me:
1. You know what you want.
You know what you want in terms of success in your business, but you also know why you want to be successful. You know what success in your practice will bring to the rest of your life. For example, if you require a specific amount of income to travel, you know how much income you need to generate in your business that will allow you to do just that.
2. You are committed to succeeding in your Business.
You know that building a practice can take some time. You know that success requires time, persistence and patience. You are willing to do what it takes to succeed.
3. You believe that what you want is possible.
Napoleon Hill said, “Whatever the mind can conceive and believe, it can achieve.” You think positively and act as if you expect your dreams to come true. You don’t waste your time dwelling on what is not working. If you don’t know how to do something… you find a way to learn how to do it.
4. You face your fears and do whatever is necessary in order to overcome them.
You are aware of any fears you have about being successful and address them head-on. The more success you desire the bigger the risks you will have to take, thus the more fears you will likely have to overcome. You are also mindful of any fears you are creating for yourself. You know that the more you think about the potential negative consequences of something, the more likely you are to experience fear. You focus on what you want and the positive results you hope to gain from any risk that you take.#
5. You know that “failure” is inevitable and that it can actually bring you closer to success.
In fact, when failure arrives you welcome and learn from it how you need to improve at becoming a better marketer. You know that each time you fail at some aspect of your business, it makes you and your business stronger if you act upon the lessons you have learned.
6. You believe that you deserve success.
You have faith in your ability to have the kind of business that you want and know that you deserve it. Just like you believe success is possible, you know that you are as worthy of success as anyone is.
7. You are comfortable putting yourself out there to the world.
You know your strengths and the benefits of the services you offer and are not afraid to tell others about the good work you do. It is necessary to talk about all the good things you can do, and have done for people
8. You know that building your practice is a process, not an event.
You understand that because you are committed to your success that marketing will always be a part of what you do. You know that there are always things you can do to improve your marketing so that it can bring you even better results. You also understand that even when business is good you must keep the marketing engine running so that you don’t get caught in the “feast and famine” cycle
9. You know that you must take regular and consistent action towards marketing your Business.
You understand that developing promotional materials and marketing plans are essential components for preparing to market. However, until you get out there and take action, you will not get the business that you want. You engage in action activities on a regular basis that brings you, clients.
Developing a marketing mindset, like marketing itself, is something that requires work on an ongoing basis. If you find yourself lacking in any of the ten areas above, develop a strategy for what you will do about it. Get help if you need it. Do whatever it takes to get your marking mindset in top shape for success.
If you’re ready to start attracting ideal clients and earning some serious money as a Practitioner, and need some guidance and support, then simply contact me on 07500778137