You may have a solution that you can help the whole world with… You think anybody can benefit from my solution right? But if you do not focus on one thing to one group of people at the time it would be very difficult for you to have irresistible marketing message or offer.
It is impossible because you are trying to speak to everyone and no one hears you. So you need to start with one group of people and then you can branch out to different groups of people (different niches)
When you get clear on the specific type of ideal client you’re meant to attract your marketing will be so much simpler