How does a business owner go about getting clients?
Start-up businesses need clients. Established, successful businesses need fewer, better, higher-paying clients. But how does a business owner go about getting clients?
You have to work to get clients. Getting new clients takes time, energy, and effort. To get a steady pipeline of clients, you have to invest time in building relationships, networking, and marketing your business.
So how do people in your line of work therapy, consulting, coaching and other professional service get clients?
Ask any successful business person that question and they will tell you:
“Referrals”, “Networking”, “Making contacts and following up”, “word of mouth “
Its simple stuff and you probably already knew those answers, so why don’t you have all the clients you need?
One of the following reasons will sound familiar:
• You can’t decide where to begin
Marketing your business seems like an overwhelming task. There are so many ideas to consider and so many choices to make and you want to make sure you are doing it right. So you worry about how best to spend your time and money. Being struck by “analysis paralysis”, you start and stop, and just do nothing.
• You are not sure how to put the pieces together – It can be so confusing knowing how to put all the pieces of the jigsaw together so that you can actually start attracting your ideal clients
You wonder if all the networking will ever pay off or whether your talks will really generate any clients. In this case, you think you should be connecting with potential clients but wonder if you need to finish your website first. You are not sure what marketing strategy to use and you don’t have a system, program or a plan
• You can’t stay motivated
Even when you know exactly what you need to do, often you just don’t do it. With no boss looking over your holder, it’s too easy to avoid marketing and sales
When you don’t see immediate results, you get discouraged…
When someone rejects your sales you take it very personally…
It’s so tempting just to wait for a phone to ring and blame your lack of business on the economy, the competition or the time of year …
If any or all of those obstacles have stopped you in your pathway you’re not alone
People don’t really fail due to lack of information about effective sales and marketing techniques. They fail because they don’t utilise /implement the information that is right at their fingertips.
This is where you can benefit from the help of experience Business coach who specialised in working with serviced based professionals, who will help you to break down marketing and sales process into series of simple steps so you will know exactly where to begin to get clients today
